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Stand out on social media: Tips for SMBs

Small- and medium-sized businesses (SMBs) nowadays are more competitive than ever. As an SMB owner, you’re probably constantly looking for ways to boost your social media presence, outdo your competitors, and increase profits. Here are some ways to do that. Create buyer personas Social media data is a great tool to gather information about your […]

Open-source or proprietary VoIP: A guide

Many industries now utilize Voice over Internet Protocol (VoIP) for better communication quality with lower costs. And with the many options on digital communications, taking your pick could be overwhelming. This guide will help you decide which VoIP system suits you best. What are “proprietary” systems? When most companies release VoIP software, such as Microsoft’s […]

5 VoIP services you need to know about

Is it better for your company’s Voice over Internet Protocol (VoIP) system to be on-premise or cloud-based? What’s the difference between a mobile VoIP client and a software-based application? What VoIP service is best for your business? The following compilation of VoIP options will help you answer these questions and choose the ideal service for […]

A beginner’s guide to creating Facebook ads

Facebook has uses that go way beyond posting cat photos, complaining about restaurants, or stalking your ex — it’s also an incredibly effective advertising platform. From small businesses to big corporations, anyone can benefit from Facebook’s marketing tools. Read on to leverage Facebook to your advantage. Why advertise on Facebook? Above all else, the cost-effectiveness […]

VoIP: Cloud-hosted or on-premises?

Business owners are turning to the cloud because of its numerous advantages. However, others prefer premise-based infrastructures. When it comes to VoIP phone systems, which is better for your business? Installation and maintenance On-premises VoIP phone systems are installed in your office and typically managed and maintained by your own personnel. While you can hire […]

5 social media tips to drive your growth

Finding the right channel to promote one’s business is a growing challenge in the digital age, with social media acting as an indispensable business tool. The question is, what else can you do aside from updating your status? Here are five ways to help you enhance your social media marketing. Social media has helped businesses […]

How to minimize VoIP downtime

Businesses that focus heavily on sales and customer service need a reliable, efficient, and effective telecommunications system. If their services break down even for just a day, the losses will be significant, which is why a well-crafted disaster recovery plan should include protecting the company’s Voice over Internet Protocol (VoIP) telephony system. Invest in VoIP […]

Protect your VoIP system from phishers

VoIP (Voice over Internet Protocol) makes business communications simple and inexpensive. However, scammers are still finding ways to exploit VoIP, such as through “vishing scams, a new type of phishing wherein fraudsters make phone calls, pose as a business or financial partner, and request private details. The best way to prevent yourself from being scammed […]

Tips on how to manage Google reviews

Google is shaking things up yet again. Reviews from sites like Facebook and Yelp will now be displayed in search results with well-placed keywords and link-worthy content. Here’s how you can efficiently manage your business’s reviews How Google changed search results Google now automatically aggregates and includes online reviews to display in the Knowledge Panel […]

Hangouts Meet vs. Skype for Business

Microsoft and Google have been competing on almost every front. Both have made huge strides in machine learning, cloud computing, and productivity software. In terms of VoIP solutions, the tech powerhouses are also neck and neck with Microsoft’s Skype for Business and Google’s Hangouts Meet. These VoIP tools have several calling and video conferencing features […]